How to Reclaim the F-Word? Just Call Beyoncé

Beyonce is often criticized for her expression of female empowerment, but her music and the VMA performances help make the word “feminist” a term that is not only empowering but appealing to the masses.

TIME

Militant. Radical. Man-hating. If you study word patterns in media over the past two decades, you’ll find that these are among the most common terms used to talk about the word “feminist.” Yes, I did this — with the help of a linguist and a tool called the Corpus of Contemporary American English, which is the world’s largest database of language.

I did a similar search on Twitter, with the help of Twitter’s data team, looking at language trends over the past 48 hours. There, the word patterns were more simple. Search “feminist,” and you’ll likely come up with just one word association: Beyoncé.

That’s a product of Sunday’s MTV Video Music Awards, of course, in which the 33-year-old closed out the show with an epic declaration of the F-Word, a giant “FEMINIST” sign blazing from behind her silhouette.

As far as feminist endorsements are concerned, this…

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Culture Spoon

Freelance Writer and Photographer based in San Antonio, Texas

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